Value Addition and Advertising of Non-Timber Forest Products for Promoting Livelihood of Forest-Fringe Tribes: A Case Study of Sonajhuri Haat under Bolpur-Sriniketan Block in Birbhum District, West Bengal, India

Abstract

This research article focuses on the holistic approach of e-commerce potentiality of products prepared from non-timber forest products through interventions of value addition and other methods of in innovation. The study has been carried on in Sonajhuri Haat near Santiniketan-Bolpur in Birbhum District, West Bengal, India by analyzing 10 (ten) products intervened through value addition to a minimal extent. The approach and impact of high intervention with proper and befitting value addition to these products can have much better pricing for earning much more profits if marketed through an online platform dominated by good numbers of globally reputed e-commerce Companies. The present study is trying to come out with incidental strategic solutions by which the traditional handlers of non-timber forest products will be able to have a comfortable livelihood through a larger financial gain. This will remove the bottleneck of viable marketing scope and opportunity and the venture will be flourished in a meaningful manner